We make music work for your brand.

There is no industry that operates like the complex music industry. From working inside and alongside the best brands and agencies across the globe, plus decades navigating the ever-changing and distinct music business, we have the deep knowledge and experience in this unique niche to lighten your load and help build music as an asset.

Trust us as your extended team – experts in music, dedicated to bringing your brand visions to life.


Music Selection

Licensing & Negotiation

Original Composition

Some ways we have helped our clients


Increase return on investment


Strengthen your brand through consistency and long-term equity


Streamline and simplify internal processes, such that generating ideas and having them come to life is both simple and easy


Save money and time


Create cultural moments that turn buyers into brand fanatics

Working with us might be the next step if...


You lead the charge on having effective advertising at an international consumer brand (or their agency) and are interested in how you can use music as a tool.


You’re committed to making something memorable that will touch your consumers.


You’re already investing in high-quality music in your advertising and are looking for a partner who can help get the most out of the investment, internally and/or with consumers.


You’re ready to simplify and streamline the music process – creative, legal, negotiation, production.

Sound like you?

Sam Parvin

Owner & CEO

I’m Sam Parvin, and I started this company in direct response to my many years working in recording studios, in the Global Headquarters of The Coca-Cola Company, with creative agencies and production companies, and even with other music agencies, in over a dozen countries. I saw a massive opportunity to look at the music selection and procurement process on a holistic level, and optimize each area of the business it touches – from Brand Strategy, to Creative, Legal and Finance, to Production and Post…

We know music is a potent tool to connect with people and truly say something powerful. Our role is to make that happen for your brand, your business, and your consumers, with ease.