Article 01 Nov 2023 Planning 2024: How to Plan & Budget for Music There’s a good chance you’re getting ready for planning and budgeting for marketing in 2024, and I wanted to share… Sam Parvin No Comments
Article 24 Aug 2023 When to Choose Music based on Celebrity versus Quality I had two experiences today that had me sit down and write this article. First, a conversation with my brother-in-law… Sam Parvin No Comments
Article 16 Aug 2023 BEING vs. DOING: How to Create Transformational Work It was my employee’s birthday last week. She took the day off, and it’s making me present to how much… Sam Parvin No Comments
Article 03 Aug 2023 4 Small Shifts to Reduce Risk and Raise ROI in Music for Advertising It’s easy to say “I like this song” and slap a track in a #tvc. And sometimes, if the intuition of… Sam Parvin No Comments
Article 12 Jul 2023 Say “No” to Good Creative I recently said no to a new project. Sometimes that can be a really good thing. It’s a sign of… Sam Parvin No Comments
Article, Post Formats 22 Jun 2023 10 Ways Music Can Impact Your Brand Marketing It’s no secret that music is an extremely valuable tool for connecting with consumers and, ultimately, selling more product. And, there… Sam Parvin No Comments
Article 13 Jun 2023 One Thing that will have you Get More Value out of Music Over the decades, brands have made good progress towards using music as one of the tools in their toolboxes to… Sam Parvin No Comments
Article 28 Mar 2023 A Grammy Awards Night Full of Love, Unity, and Self-Expression: A Reflection on the Power of Music For me, last night's Grammy Awards was a show of unity, passion, and full self-expression in the music industry. What a powerful… Sam Parvin
Article 12 Mar 2020 Why My Location-Independent Business Was and Is a Great Idea As COVID-19 spreads exponentially, it seems like we're in some kind of apocalyptic bad dream. It's easy for me to… Sam Parvin No Comments
Article 07 Feb 2020 How To Find Your (Music) People As A Brand or Marketing Agency The music industry is very consolidated. There are only a handful of labels, talent agencies, digital service providers and promoters… Sam Parvin No Comments
